Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat. – Sun Tzu.


I just returned from South Korea!

It was such an honor to have been asked by the United States Olympic Committee to be an Athlete Ambassador for all of the 2018 USA Olympians.

In meeting with these Olympians it once again confirmed that it takes a sound strategy and implementation to reach a goal.

After years and years of studying goal setting and strategies that successful athletes, leaders and corporations alike have either failed or succeeded in applying, I have created a strategy for achieving higher performance and reaching a myriad of goals.

PACE perFORMance StrategyTM

Today I want to briefly discuss the first critical step in this goal setting strategy.

Define your PURPOSE.

Why do you want to reach your goal? Why is it important? Does your goal make you want to jump out of bed in the morning?

The answer might seem obvious at first, but those immediate answers typically won't be the ones to drive passion. The more time, effort and sincerity that you put into this response, the more deep rooted it will become and your purpose will ultimately carry you through those tougher times in the goal achieving process.

If there is one thing that I learned from my time with more than 200 Olympians this month, it is that in setting their goals, each of their purpose is very deep rooted. Nothing can divert these athletes from their purpose. These athletes, the absolute best in the United States and many of whom are the absolute best in the world at what they do, have a very strong answer as to WHY they are heading in the direction that they are heading and they are very passionate about doing it. They have overcome serious obstacles and trials and yet, they continue to set their sights on the purpose of their goals and drive forward toward their destination.

Why don't Olympians quit? Why don't they give up when most others would find reasons to change paths and directions?

They have a very defined purpose (which is a very valuable lesson to each of us striving to achieve any goal at any level) and a clear vision as to what they hope to leave behind.

I met with the U.S. Olympic athletes throughout an 8 day span and discussed what it meant to be a part of Team USA and what it meant to leave a legacy. It was a surreal feeling to be standing up there when, in what seemed to be a blink of the eye, I was just sitting in their position and contemplating what legacy I wanted to leave once my Olympic journey would come to an end.

In order to imagine what you want your legacy to be, it is best to

"begin with the end in mind".

-Stephen R. Covey

In meeting with the Olympians, I would ask,